Before content creation became a career, it was already my hobby. At six years old, I desperately wanted my own photo camera. By twelve, the very first thing I ever saved up for was a video camera. On our first family trip to America, I was filming and editing travel videos long before "vlogging" was even a thing.

What fascinated me wasn't only the camera itself - it was what content could do. It could bring people together.

Looking back, I realize I accidentally grew up alongside social media. While brands were still figuring out whether Facebook was worth their time (throwback to 2010), I was already building communities, experimenting across platforms, growing a YouTube channel, publishing a book, and learning - mostly by doing.

These days I'm sometimes jokingly referred to as a "social media granny." After more than fifteen years of creating, testing, failing, growing and adapting - it’s a title I wear with pride. Trends come and go, algorithms change every other week, but great content has always worked the same way.

So yes, I've probably made every social media mistake there is to make - long before brands had to (don’t Google me all too much ke). The good news: you don't have to make the same ones. I love helping brands figure out what to do, what not to do, and most importantly: how to create content that's worth someone's time.