We Are Social (2023 - 2025)

Between 2023 and 2025, I was part of We Are Social. I joined as a Senior Creative (Content), focusing on developing social-first ideas - from concepts, formats and scripts to briefing and guiding productions. During this time, I created work for brands including Booking.com, Miele, Rosewood Hotel Group and WaterBear, delivering everything from sharp short-form videos to fully integrated campaigns.

I was later promoted to Creative Lead (Content). In this role, I combined hands-on ideation with oversight of broader campaigns and content ecosystems, ensuring that creative ideas were not only engaging but strategically sound. I led projects for The Social Hub, Miele and Rosewood Amsterdam, guiding creative direction while mentoring junior and mid-level creatives.

Freelance (since 2026)

Since early 2026, I’ve been working as a freelancer. My role sits between Senior Creative (Concept) and Creative Lead, depending on the needs of the agency or client.

I combine big-picture thinking with hands-on execution - developing strong concepts, safeguarding creative quality, and leading teams when needed. This hybrid position allows me to elevate both the work and the people behind it, stepping in wherever I can make the most impact.