We Are Social: 2023 - present

Since 2023 I’ve been part of We Are Social, where I first joined as a Sr. Creative (Content). In that role, I focused on shaping social-first ideas - from developing concepts, formats and video scripts to briefing and guiding productions. I’ve had the chance to create work for brands like Booking.com, Miele, Rosewood Hotel Group and WaterBear, delivering everything from snappy short-form videos to full campaigns.

Not long after, I was promoted to Creative Lead (Content). In this position I not only ideate, but also oversee broader campaigns and content ecosystems, making sure our concepts are not just engaging, but strategically on-point. I’ve led projects for The Social Hub, Miele and Rosewood Amsterdam, guiding creative direction while mentoring junior and mid-level creatives.

My role is a mix of big-picture thinking and hands-on execution - making sure both the work and the team truly shine.