Booking.com
As Sr. Creative at We Are Social I am responsible of the ideation for concepts, content and format ideas for the social media channels for Booking.com. I also create short form video scripts and short form videos, create visual scripts and brief for the realization of content, and guide junior/medior creatives in the process as well.
🏆 2024 Winner of the TikTok Awards UK (category “The Greatest TikTok”) for Booking.com
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🏆 2024 Winner of the TikTok Awards UK (category “The Greatest TikTok”) for Booking.com -
Always On
At Booking.com I am responsible for the Always On content: the consistent social presence that keeps the brand relevant and top of mind outside of major campaigns. This means translating the brand’s global strategy into daily and weekly content that resonates with audiences on Instagram and TikTok.
My role includes:
Trend-spotting & adaptation → Quickly recognizing new platform trends and creatively tailoring them to fit Booking.com’s voice.
UGC-led storytelling → Conceptualizing and editing snackable formats that highlight real traveler experiences in an engaging way.
Content pipeline ownership → Ensuring a steady stream of social-first content, balancing brand consistency with creativity and humor.
Performance focus → Monitoring what performs well, and often creating “one secret extra” piece of content on work trips - sometimes outperforming planned deliverables.
This Always On work functions as a creative playground where I can test ideas, sharpen instincts for virality, and keep the brand culturally relevant between its bigger hero moments.
Wonka x Booking.com
Wonka x Booking.com
When Booking.com partnered with Warner Bros. for the launch of Wonka, I helped bring the magic of the film to life on social. From concept to execution, my role was to merge Booking.com’s world of travel with the whimsical universe of Wonka in ways that felt playful and thumb-stopping.
This included:
Developing social-first ideas that connected the fantasy of the movie to real travel inspiration.
Supporting the hero campaign assets with short-form content tailored for TikTok and Instagram.
Balancing the cinematic feel of the film with Booking.com’s approachable, everyday travel brand voice.
Disneyland Paris
For Disneyland Paris, the challenge was to show how Booking.com isn’t just about flights and hotels, but also about unlocking magical family experiences. My work focused on making that “magic” feel tangible and scroll-worthy.
This included:
Creating campaign-driven content formats designed for TikTok and Instagram Reels.
Leaning into humor and relatability, while keeping the family-friendly tone of both brands.
Adapting creative ideas when last-minute changes hit (like weather challenges during the shoot), ensuring the content still landed with impact.